Knowing your most valuable hotel guests-those who generate the majority of your revenue-and understanding
their buying patterns allows you to appeal to them more effectively. And our Core central reservation system
helps you do just that.
Core's centralized guest profile tracks guest preferences and pinpoints how to provide guest-centric service
across multiple properties, building loyalty and increasing the value of each stay. The Core system also
gives you greater insight into the performance of your business through a management dashboard that
displays status reports and real-time statistics you can use to increase operational efficiency and maximize
yields. Built on Java 2 Enterprise Edition (J2EE) technology, Core's central reservation tools are completely platform-neutral, globally deployable, and highly scalable to accommodate business expansion.
To help you better serve and market to the guests, groups, corporations, travel agents, and organizations
that bring you the most business, Core provides you with the information you need to:
• Enhance revenue management
• Increase distribution
• Reduce distribution costs
• Effectively manage channels
• Understand your customers
The Core central reservation system allows you to consolidate, centralize, and standardize information about
your guests and properties so you can increase occupancy, grow revenues, and achieve bottom-line savings.
The system includes:
• Online reservation system - Reduce the cost of web bookings by capturing reservations through your
own web site rather than paying third parties. Featuring a reservation portal and web booking engine that streamline web reservations, the system allows you to instantly open or restrict availability of rooms in
order to obtain the highest possible room rates. Property features, room types, rate plans, packages,
and availability information are immediately synchronized with the property management system, so users don't need to enter duplicate data. With this system, your guests can easily book rooms directly
from your web site, enhancing the profitability of your business.
• Channel management - Extend market reach, increase revenue and occupancy, and streamline
operations. Using channel management, you can easily configure rates, apply revenue management controls, and employ a consistent rate terminology across your enterprise, providing a cost-effective
and efficient distribution solution for your business. Channel management functions help you effectively
interact with multiple distribution channels, implement revenue strategies, reduce rate erosion, and
• Central reservation system - Cost-effectively process reservations and manage availability from a
centralized location. This system facilitates efficient retrieval of rates, availability, and guest-related information to help your reservations agents achieve higher productivity while improving revenue
opportunities. The central reservation system also helps streamline call center operations with features that increase efficiency to boost the profitability of your business.